ICAAL Academy

Looking to kickstart your career in marketing? ICAAL Academy allows you to gain a complete range of skills that will open doors for your future career search.

Get in Touch if You Have a Passion for Marketing

What to Expect

Once we have confirmed your placement, you will come to our office in Southampton at 9:30am with the day finishing at 5:30pm. We are conveniently based in the centre of Southampton and are within walking distance from the train station with easy routes and access to the M27.

Depending on what department you are working in, you will be set tasks throughout the day to complete within a given timeframe. Although ICAAL have a range of different clients, we primarily focus on the home improvement market. You’ll be expected to become familiar with the jargon!

Do I Qualify?

We do our best to accommodate as many people as possible, but have some criteria you’ll need to meet before being accepted onto the ICAAL Academy. We can only take on students who are over the age of 16 but most often cater to those over 18 who are currently studying at university. Our programme isn’t available for those already in full-time work in a similar field.

Our programme is designed for those who have a good technical ability in their field but would massively benefit from real life work experience. If you’re interested in a copywriting placement, you would need to be studying a relevant qualification and would need displayable proof of your writing ability. For graphic design placements, you would need intermediate knowledge of Adobe Photoshop, InDesign and Illustrator.

Our 5 Step ICAAL Academy Process






Marketing Placements Southampton

Contact Us

Contact ICAAL today by leaving your details on our online contact form below. Whether you’re fresh out of college, at university or have just graduated, you can get in touch to discuss getting some industry experience which could lead to a freelance or full-time position with us.


We may invite you in for an interview to discuss what you’d like to get out of your work experience with ICAAL and whether we’re the right fit for you and vice versa! We want to make sure that you know exactly what to expect and to get the most out of your work experience with us.

Marketing placements Hampshire

Begin Your Placement

The next stage is to come in and do your work experience as part of ICAAL’s Academy! You’ll get an idea of how the industry works, working on projects and campaigns and providing a valuable contribution to the company. You’ll be well looked after, with help on hand every step of the way.

branding design brief


During and at the end of your work experience placement, we will sit down and discuss feedback on what you’ve produced during your time at ICAAL. Constructive criticism is essential when it comes to a career and feedback also helps us deliver better work experience!


Once you’ve finished your placement, you will be awarded an official certificate based on your efforts. However, your time with ICAAL may not be over! We are always looking to expand our team – if you impress you could be taken on in a freelance or full-time position.

Skills We Offer



Content Writing


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I had a work experience week in their marketing and design department. My colleagues and my mentor were very friendly and welcoming. I was always busy as there is a lot of stuff to do and to learn.

Davide Palma, Itchen College

Amazing place for work experience, everyone is so helpful and lovely :) Thank you so much ICAAL!

Ellis Muddle, Barton Peveril College

I have just completed my work experience at ICAAL as part of their academy. I can honestly say it is one of the best work experience placements I have had. The whole team are friendly, welcoming and always there to help.

Alexis Harrow, Southampton Solent University

I found the team friendly and they quickly made me feel part of the team. They were all very approachable and helped me in developing my skills and knowledge within Social Media Marketing.

Elizabeth Norton

Everyone at ICAAL are so friendly, helpful and it really is a nice, positive working environment to be in, I enjoyed every second of it. I feel I learnt a lot throughout my week here.

Savannah Smith, Southampton Solent University

The ICAAL Academy is a great idea to help young people gain key skills and experience in marketing, I highly recommend them!

Rosie Walsh, Southampton Solent University

Take a Look at our Academy Induction Pack

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