Gone are the days where organic social media is enough to get increased brand awareness, recognition and sales leads.
With business pages being lowered in priority in the latest Facebook algorithm change, it’s time to invest in paid advertising on your social media pages if you aren’t already!
The top social media platforms for paid advertising are: Facebook, Instagram and LinkedIn.
Why is Paid Advertising a Worthwhile Investment Each Month?
One of the main reasons people are investing a budget for paid advertising into their social media strategies is because it is one of the most targeted forms of advertising.
Facebook in particular enables you to advertise to a certain age range, sex and location. You can also select what interests they have.
If you’re in tune with who your customers are, this is a particularly effective way of getting your brand in front of the right people.
Not only is social media advertising effective, it is also the cheapest form of advertising with a quick and instantaneous result.
Putting an advert live will immediately see your reach increase day to day with the ability to analyse the amount of click throughs and the performance of your advert.
As well as selling a product or service through Facebook advertising, you can also increase your brands awareness.
Whether you’re B2C, (Facebook and Instagram) or B2B (Twitter and LinkedIn,) you can reach your target audience and build your brand awareness, likes and followers.
There are a number of advert ‘types’ for you to choose from when it comes to social media advertising.
Depending on your goal or mission, you can create adverts to increase brand awareness, increase customer engagement, increase traffic to a specific web page or to generate leads for specific offers or services you have available.
Social Media Advertising is Easily Measurable
Another plus point when it comes to social media advertising is that the results are easy to measure.
You’ll be able to see how many impressions, clicks and conversions you are receiving.
Combined with Facebook’s tracking pixel, you can set up utm tracking codes on specific web pages to track how much traffic you are receiving from your campaign, and use it to remarket to the same audience in another advert later on down the line.
Facebook Advertising Increases Revenue, Sales and Leads
With the lead generation form, you can run an offer or discount to your targeted audience and receive leads for a low cost.
When it comes to social media, customers prefer to convert on the social media platform they are on rather than being taken away to a separate website or page.
You may notice that when you’ve done this in the past, the bounce rate is particularly high.
If you select a lead generation form for your advert, the customer simply clicks a button and it fills out their details for them.
All they have to do is press submit and the details are made available to you. You can then take that lead and convert it!
It’s really as simple as that.
Paid Advertising Budget
You can select what your budget is each month and what product, offer or service you want to promote. This way you can keep each advert fresh and select what audience you want to target.
Your paid advertising budget is paid directly to the social media platform of choice and you can control how much you want to spend each month.
It might be that you want to run one advert a month, or you may wish to run more than one advert to split test an audience and see what performs better. The decision is completely yours.
At ICAAL, we can create, manage and report on your paid advertising on social media. We can also create the artwork, graphics and wording for best performance.
We can use our expertise to recommend the best format, goal and delivery for each of your adverts.
Social Media Advertising Increases your Customer Attribution
When you use social media paid advertising you will increase your customer attribution.
This is the number of times your audience sees your brand. The more your audience sees your brand the more familiar prospective customers or clients become with your company services and products.
Facebook advertising in particular will help you increase the familiarity with your audience and lead to more conversions in the future.
Social Media Management Services at ICAAL
At ICAAL we have a social media management service where we provide a comprehensive social media strategy to help grow your social media accounts and manage your paid advertising.
With a dedicated account manager at the helm, you will receive a monthly content plan and can discuss your ideas and strategy each month.
ICAAL are Hootsuite certified professionals, meaning we have the knowledge of the essential elements of social media marketing.blog comments powered by Disqus