Brand Audit

If you’re planning a brand refresh or complete rebranding overhaul, we can help. Before you make any changes to your business, you should complete a brand audit to understand your business’ current performance. By analysing your brand thoroughly before and after any changes, you’ll be able to see what was successful and where to revise your strategy.

For the most useful brand audit, you will want to ask key questions about your business and its performance. Are you losing business to other brands? If so, why do you think that might be and what changes could you make to prevent this? At ICAAL, we will help you ask the right questions, find accurate answers and implement plans to make real, positive changes to your brand.

This part of the brand audit will look at your corporate identity, including more tangible aspects of branding such as your logo design, tagline and other visual elements. These will often, and ideally, be cohesive across all your platforms, from your website and social media to copy-written content and marketing materials.

Here at ICAAL, we have an expert team of in-house graphic designers who boast a wealth of experience across countless sectors. They can complete brand audits, designs and refreshes, and they have an impressive portfolio of recent successful projects. We will ensure that all your external branding is on-message, reinforcing the same core values and driving your business forward.

Customers are at the forefront of a business’ success and determine the winners in this competitive market. As a result, it’s vital to have the best customer-facing infrastructure in place to create a conversion-focused experience. You will want to uphold a strong corporate identity with high standards, and we’ll make sure you succeed.

Do customers relate to your brand? Are you sending them the right message and making them feel the way you want them to? Your business will grow if your customers grow with you. We can help you refine your sales processes and strategies in order to meet all your customers’ needs to understand this key step in your brand audit.

Brand audits are an excellent way to focus the growth of your brand image and any revisions you make to it. As your business develops, it’s important to ensure it does so in relation to the key values and core message.

At ICAAL, we know how to grow your business in a way that stays true to what you stand for. Our in-house experts will take a close look at all aspects of your brand, from consultancy on internal systems to graphic design input in your external image and close analysis of your customer experience. We’re here to complete a brand audit that drives positive change for your business.

Contact ICAAL today to find out more about our brand audit services and how we can use our full-service digital marketing experience to grow your business.

The key to a successful brand audit is to understand all aspects of your business and the ways in which these affect any strengths or weaknesses. Identifying these is the best way to improve. With in-house experts across different departments, our teams will work together to review your online presence and advise accordingly.

Our expert website development team will check the performance of your website and identify any areas to improve, as well as what is working well. Our SEO team will review traffic and channels to see your current performance and how best to optimise it. With our combined experience, we’ll conduct a thorough brand audit to drive real results.