ICAAL were approached by existing SEO client Arkay Windows in the latter part of 2018 with plans to renovate their existing website into one built for the future. Over the duration of the project, ICAAL created a bespoke media centre, lead-generating quoting engine and cutting-edge installer network to make Arkay the industry example for home improvement manufacturers.
Before all of this, ICAAL redesigned Arkay Windows’ product pages, with the intention of creating something which encapsulated their ethos while also enhancing the customer experience. Each page features technical breakdowns of Arkay’s innovative aluminium products, as well as exquisite hero images to engage the user’s attention for longer, improving the time spent on each page and thus aiding the overall SEO.
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Bespoke Page Design to Suit Customer’s Tastes
Accurate Product Specifications
Integrated SEO-Friendly Content
Embedded Bespoke Virtual Reality Tour
Quick Loading Times and Suitable for All Devices
On-Page CTA’s to Drive Sales
As part of the project with Arkay Windows, ICAAL integrated brand new lead generation tools within the existing website. Our bespoke quoting engine captures essential information, while instantly notifying Arkay Windows of a new enquiry. This allows Arkay to offer accurate prices and book a consolation or survey for the new windows, doors or roof system.
For Arkay themselves, this new lead generation software can be easily managed through their lead management dashboard, allowing them to effectively keep on top of quotes and respond to homeowners and trades companies quicker and with ease. They can also filter these leads onto customers who have become part of the new Approved Installer Network.