Fitter Windows Website Project

Repeat Custom

ICAAL are thrilled to announce a launch of a new website for Fitter Windows. What makes this project unique is that it comes from repeat custom. Less than a year ago, ICAAL launched a new site for Hightech Windows. Ever since, ICAAL have been working on an SEO marketing strategy that has seen a spike in traffic for Hightech thanks to improved search engine performances.

The client was so happy that within a year he commissioned ICAAL to produce a similar site for his other business, Fitter Windows. The design of the Hightech site had proved to be an unrivalled success, with a drastic increase in conversions that led to sales for the client. As a result, it made complete sense for Fitter Windows to have a similarly designed website.

As with every project, ICAAL worked closely with the client to ensure that the final product was exactly what they were after. The Fitter Windows site features a consistent colour scheme that unifies with the logo and the brand, while the content has been written with feedback and guidance from the client to ensure it acts as a perfect reflection of the business and their ethos.

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Key Features

User Friendly Design & Functionality

Interactive Online Quoting Engine

Optimised & Engaging On-Page Content

Responsive on Mobile, Tablet & Desktop

On-Page CTA’s Push Conversions

Brand Appropriate Colour Scheme

A Stunning New Website

The first stage of the project for Fitter Windows was for ICAAL’s Web Developers to produce a functional, modern website. The framework of the site was taken from the Hightech one, with the layout having proven to convert in addition to performing well on search engines. However, the design and colours were tweaked to allow Fitter Windows to remain unique.

By commissioning ICAAL’s services, the client was able to receive several unique assets they wouldn’t obtain with another agency. Among these, Fitter Windows’ new website comes with ICAAL’s innovative online quoting engine, which seamlessly improves the costing process and makes it easier and more likely for homeowners to convert.

In addition to this, interactive brochures and videos have been embedded onto each product page, as well as high quality assets from the likes of Ultraframe and Zanussi. Despite this, the new Fitter Windows site is responsive and comes with fast loading times. This ensures the optimal performance, easy navigation and a smooth user journey for those working on any device.

Furthermore, ICAAL’s website build services includes the production of optimised, tailored copy from the Content team. Not only does this ensure that each product page is optimised for Google & Bing, but it also makes sure that it is accurate and engaging for users of all ages. ICAAL will also work closely with the client at this stage to make certain that the content correctly reflects the business.

SEO & Social Media Management

Now that the Fitter Windows website has been set live, ICAAL’s skilled SEO team can get to work on improving the search engine rankings even further. To achieve this, the production of more optimised copy will be coupled with several off-page techniques should ensure a steadily improved Google performance over the coming months to a year.

This is where Fitter Windows will rank higher for certain relevant keywords and in specific locations. Doing so will allow new customers to discover Fitter’s website, drawing more traffic which correlates to increased leads and more business for the client. This goes full circle as a high number of users and a healthy amount of time spent on a website can also help improve the overall ranking.

To support this, ICAAL’s Graphic Designers will also now be producing media for use throughout Fitter Windows’ social channels. Designed to engage users and push for conversions, these social graphics will help Fitter reach out to more clients who may otherwise have not found their business. The aim of this will be more leads and business for the clients, leading to a return on investment.

If you’re interested in commissioning similar services for your business, get in contact with ICAAL today using the form below. In addition to what was completed for Fitter Windows, ICAAL also offer PPC, telemarketing and further graphic design services. Get in touch to find out more.