Award-winning website design & multi-channel digital campaigns for an exciting new brand
+129.88%
Increase in leads+77.38%
Increase in users+43.3%
Increase in viewsServices
The Brief
A new brand needs a digital presence that stands out from the crowd. As part of our long-standing relationship with Ultraframe, leading figures in the conservatory and fenestration industry as a whole, we were tasked with designing and building a website to launch their new product and brand – hup!
We worked closely with Ultraframe to understand exactly what we needed to promote about hup! online, from its unique value propositions to its industry expert connections and engaging video content. The finished website was a winner at the Web Excellent Awards for its exceptional design and execution, which hup! wholly deserves.
The Rebuild
The hup! website needed to promote the launch of a brand new product in the fenestration market as well as to continually promote its features and USPs to new and existing customers.
To achieve this, ICAAL were tasked with creating a thoroughly modern website, featuring stunning photography, engaging video content, and informative copy, all packaged up in award-winning designs.
Promoting hup! to raise awareness for this new brand and to drive traffic to this new website has been achieved through ongoing digital campaigns via various channels. Through organic traffic, social media adverts and Google Ads campaigns, we have successfully driven high-intent, high-content visitors to the website to build hup! across the web.
+129.88%
Increase in leads
+77.38%
Increase in users
+43.3%
Increase in views
An Agency You Can Trust
Working with ICAAL has been, and continues to be, an absolute pleasure. Despite ICAAL being located a long way from our offices, they genuinely feel like an extension of the marketing team as communication and teamwork is easy. The first project we worked on together was a complex web project and it was delivered on time and they continue to add value to our business.
Everyone at ICAAL is an expert in their field whether that be SEO, copywriting or design and the team quickly became experts in our products as they developed our website and continue to develop content for us. I continue to recommend ICAAL to our network of retail partners as I have seen how they can transform the effectiveness of websites first hand.
Alex Hewitt
hup!
