2023 is the perfect time to update and refresh your website’s design.
Talk To An ExpertThe Brief
As a long standing client of ours, we’ve worked closely with Jewel Windows on various successful campaigns over the years.
Having more recently launched websites for three separate sub-divisions, as well as one for the larger Jewel Home brand, we were tasked with giving their main Jewel Windows site a facelift. It was important that their first original site was as modern and as eye-catching as the rest – while also conforming to more up-to-date design trends.
The project was a sensitive one by virtue of the extensive SEO campaign that has been run on the site since it was first built. It was absolutely critical that the transition from old site to new was as seamless as possible, with no online traction being lost as part of the refresh.
The Concept
The most essential element of a project like Jewel’s was the frontend design. It needed to be refreshed, dynamic and engaging, all without being too sharp a contrast to the existing site. It was important we maintained the brand identity that the site would have established over the years prior to this redevelopment.
The new site featured an increased use of imagery, iconography and brand colours, which collectively worked to deliver a strategic user journey engineered towards lead generation.
This critical user journey also influenced the decision to include a mega menu that directed the homeowner towards their chosen product easily.
While the vast majority of the existing, high ranking copy was migrated over, it was displayed in a sleeker, more modern fashion that made it easier for users to digest on any device.
The imagery, videos, brochures and other media were also given a refresh as part of the site build. With an updated, easier to use WordPress CMS, both the client and our SEO team are able to make updates quicker and with less hassle.
With all of our existing hard work migrated over, the SEO campaign has continued to thrive, with the client incredibly happy with the finished product also.
It was one of our largest website launches in 2022 and is one we love to show off.
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Key Features
Modern, stylish frontend design
Easy to use, improved WordPress CMS
Calls to action for maximum lead generation
Large scale migration of existing SEO copy
Improved functionality throughout
Fast loading on all devices
Responsive to all devices
Embedded online quoting tool
Talk to ICAAL today
Have a new website designed and developed by ICAAL. Speak to us today to discuss the bespoke requirements of your business.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
