Think Gin Club allows all Gin lovers the chance to try high quality, artisan and craft gins from the UK and around the world. Think Gin Club approached ICAAL in November 2016, as they wanted to work with a local business that could help them grow their brand.
We were commissioned to design their new website and manage their marketing budget, including SEO, PPC, Social Media, Graphic Design and Print Marketing.
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Beautiful, mobile responsive design
Simple payment process
High resolution imagery
ICAAL designed full page templates for every process of the front-end website which included bespoke graphic assets and imagery. Our graphic designers worked closely with our development team to ensure every aspect of the design was met, including a customised WooCommerce shopping experience, optimised for conversion.
The key feature of the website is a heavily customised E-Commerce shopping experience, with integrations of subscription based products and automatic renewals. Post items are split between News, Featured Gins and Recipes. This segments content, allowing a user to easily find the information they are looking for.
We created a custom WordPress theme with a built-in CMS. The CMS built into Think Gin Club’s website allows anyone to add and edit content in a user-friendly drag and drop manner, meaning content creation can be achieved much faster.
To support the launch of the new website, we implemented a strategic marketing campaign which included SEO, Print, Email and Social Media campaigns.
The website was optimised by our in-house SEO experts. The website has already gained traction in the search engines for a variety of key terms as a result of our campaigns.
As part of our ongoing marketing with ThinkGin, we provide monthly SEO reports of the websites performance.