Stunning 360° Asset Production & Product Photography
Fenestration & Hardware
Services
The Brief
VBH approached ICAAL with a desire to take their product photography to the next level. Already manufacturing the best hardware on the market, they wanted every aspect of their digital marketing to also stand head and shoulders above the rest.
ICAAL are a full service digital marketing agency, with a dedicated Graphic Design department. Having already worked with other teams on a fantastic new website and with a highly successful SEO campaign ongoing, VBH knew ICAAL were the ideal fit for their photography ambitions.
The Outcome
VBH wanted to use the new assets in an immersive 360° product configurator. An engaging and interactive way to display unique imagery, this kind of innovative tool is perfect for selling products and can also deliver profound SEO benefits.
To achieve this, high resolution photography of various pieces of hardware were shot at ICAAL’s in-house photography studio. To enable a seamless 360° illusion when using the configurator, over 40 assets were captured of each individual lock, handle and letterbox that VBH provided, including a Securitas lock that was suspended in order to be captured properly.
These were professionally edited to ensure a smooth transition, even with products of an unorthodox shape. To complete the project, ICAAL’s highly skilled developers coded the imagery into the innovative configurator, with supporting product USPs attached to further enhance the user experience.
An Agency You Can Trust
We have been working with ICAAL since March and have been very pleased with the work that they’ve done for us. It has been a varied bag including, but not exclusive to, web design, lit and advert design (print and digital), exhibition design, SEO and more. They employ experts in each field. In our case we have a main point of contact who ensures that our projects are dealt with by the correct person so most communication is channeled through her. Overall – VERY happy and would recommend.
Gary Gleeson
VBH
