VBH Product Photography

Stunning 360° Asset Production

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The Brief

VBH approached ICAAL with a desire to take their product photography to the next level. Already manufacturing the best hardware on the market, they wanted every aspect of their digital marketing to also stand head and shoulders above the rest.

ICAAL are a full service digital marketing agency, with a dedicated Graphic Design department. Having already worked with other teams on a fantastic new website and with a highly successful SEO campaign ongoing, VBH knew ICAAL were the ideal fit for their photography ambitions.

The Concept

VBH wanted to use the new assets in an immersive 360° product configurator. An engaging and interactive way to display unique imagery, this kind of innovative tool is perfect for selling products and can also deliver profound SEO benefits.

To achieve this, high resolution photography of various pieces of hardware were shot at ICAAL’s in-house photography studio. To enable a seamless 360° illusion when using the configurator, over 40 assets were captured of each individual lock, handle and letterbox that VBH provided, including a Securitas lock that was suspended in order to be captured properly.

These were professionally edited to ensure a smooth transition, even with products of an unorthodox shape. To complete the project, ICAAL’s highly skilled developers coded the imagery into the innovative configurator, with supporting product USPs attached to further enhance the user experience.

Patio Door Handles

Stunning exploded assets of VBH’s high quality sliding door hardware.

Orion Locks

High quality close-up shots of silver and gold Orion locking systems.

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Letterboxes

Crisp assets of the stylish and secure Omega letterbox from VBH.

Q-Smart Hardware

VBH branded assets of their innovative Q-Smart handle and lock.

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Talk to ICAAL Today

Contact ICAAL today and speak to an expert regarding our photography services. We’ll be happy to discuss how our creative digital marketing can take your business to the next level.

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