Ready for a Unified Digital Strategy? ICAAL’s Guide to a Seamless SEO and PPC Integration

Are you tired of running separate digital marketing campaigns that never seem to convert or add up to a cohesive strategy?

This is a common issue for businesses like you, particularly when it comes to SEO (Search Engine Optimisation) and PPC (Pay Per Click) advertising.

There are separate budgets and purposes for both SEO and PPC, and this solo approach to each marketing strategy can lead to wasted advertising spend, missed keyword opportunities, zero conversions and an overall confusing customer experience. 

No business wants zero conversions and a zero return on investment (ROI) because of this, right?

That’s where ICAAL comes in, your award-winning local PPC and SEO specialists who are here to help you. Therefore, in this article we are going to give you some professional advice for a unified, strategic marketing approach. 

Why An Integrated Strategy Is Becoming Industry Standard

An integrated marketing strategy is no longer optional and this is due to factors including the customer journey and the search engine algorithm.

The Customer Journey

Today’s customer moves fluidly between organic search, paid ads, social media and other channels. We also know already that the marketing funnel is no longer linear, further highlighting that an integrated strategy ensures a consistent and seamless customer experience, no matter what stage they are at in their journey.

The Search Engine Algorithm

Search engines, particularly Google, are becoming more sophisticated and rewarding a holistic approach to authority. This means that to increase your SERPs (Search Engine Results Page) ranking, it is rewarding you on both your SEO and PPC together.

This emphasises how the lines are being blurred between organic search and advertising and how it is becoming essential that you merge your PPC and SEO seamlessly together.

ICAAL Insight

Here at ICAAL, our expert team are constantly tracking these changes to ensure our clients are always ahead of the curve, not just reacting to it.

Keeping up-to-date with these changes is important for being an industry leader, therefore constantly monitoring these updates is also essential to a successful integrated digital strategy.

Benefits of Collaborating Your PPC & SEO

Even though PPC and SEO have different purposes and budgets, the main goal of both strategies is to rank for keywords, drive traffic and generate leads for a bigger ROI.

The key benefits of implementing a unified digital strategy include cost-efficiency, market intelligence and enhanced visibility.

Cost-Efficiency

An integrated approach can reduce your advertising spend on keywords which you are already ranking for organically. This saves you time and money, leaving you more time to focus on what your business does best, whatever that may be.

Market Intelligence

PPC provides valuable, fast data, telling you which keywords convert and what SEO copy resonates with potential customers. This can be used to inform and refine long-term SEO content strategies which will in turn become a success.

Enhanced Visibility

Appearing in both paid and organic search results creates a ‘double listing’ online that increases brand trust and click-through rates. This also will lead to a better domain authority, conversion rate and a synthesised customer experience due to your ads appearing everywhere, creating a higher chance of potential customers choosing you.

Beyond The Guide: Let ICAAL Implement Your Integrated Strategy

Are you ready to begin your integrated digital marketing strategy?

Choose ICAAL today! Your award-winning local SEO and PPC integration experts. 

We are industry leaders and are always ahead of the curve when it comes to SEO and PPC. Keeping up-to-date with the latest trends and updates has helped us become a trusted and reputable business with a Google Partner status.

With our wealth of experience in the digital marketing industry, we convert thousands of customers every week and always drive hard core results that last.

Book a consultation with our team today or learn more about our business, services and how to contact us.

Need marketing? Think ICAAL!