Brand Design

We can create a brand design for your business that gives you a strong company identity that is professional and memorable.

See How Brilliant Branding Can Transform Your Business

Our 5 Step Branding Process

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branding design brief

Brief

The first step is to discuss your brief. Our expert branding team can get a feel for what you’re looking for and note down your specific needs and requirements. This helps them collect the correct information in order to create concepts that will meet the brief.

branding concepts

Concepts

Following the brief we will create and send over 6-8 concepts which will also include some possible taglines for your company if you don’t already have one. This gives you some variety and scope to take a look at different styles and designs to consider.

branding feedback

Feedback

Once you’ve provided feedback and we’ve made the required iterations we then get you to sign off on the designs and choose your preferred logo. We can then create variations of the logo to use across different platforms and uses for e.g social media.

graphic design brochure

Brand Guidelines

We will then create your brand guidelines which will include information on how your logo should be used across all platforms to ensure consistency and to make sure your logo is used correctly in every circumstance. This will include colour codes, typography and more.

icaal branding logo

Sign Off

Once the brand guidelines have been sent to you, the branding process is complete and you can implement your new logo and branding guidelines across all of your marketing materials. This allows you to create a level of cohesion across your entire business.

Why Branding is Important

Your brand is the public persona of your business helping to grow your reputation, deliver your company message, confirm your credibility and create user loyalty. At the heart of branding is the promise that is made by your company to your customers.

Branding that makes a memorable impression is effective and enables your customers to know what to expect from your company. Your brand is what distinguishes you from your competitors and clearly indicates why you’re the better choice.

To speak to our expert team and get started with our 5 step process, get in contact with us today to discuss your exact requirements and needs. We’ll be happy to talk through any ideas you have to achieve your branding goals.

Brand Guidelines

Once your brand identity has been created, it’s important that it is utilised in the correct way. We create clear and concise guidelines illustrating the use of your brand in a variety of formats to ensure consistency at all times.

Whether it is the way your logo is used or positioned, the type of font that is required or specific colours that must be implemented, you can refer to the guidelines at any time to make sure your marketing is always ‘on brand.’

We pinpoint your company’s values and how you would like to be perceived, going over the do’s and don’ts of using your brand logo. This results in a professional brand image that is used to its full effect for brand awareness and strategy.

Your Brand Identity

Your brand is the public face of your business and its personality. Each element including the company name, tagline, brand mark and more makes up your brand, providing a first impression for potential consumers or prospective customers.

Our branding specialists will create a brand design for your business that can be used in a number of ways across a variety of platforms to maintain consistency. We can help make sure your brand is ready for print and web use.

Your new branding can be used for a number of purposes including but not limited to; social media, brochures, flyers, posters, signage, stationery, vehicle stickers, merchandise, work wear, business cards and lots more.

Get Started Today and Create Your Brand

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Freephone: 023 8033 2675 · Email: info@icaal.co.uk

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