At ICAAL, we can help you achieve your digital brand objectives by sculpting an identity that consumers will remember and become familiar with. We know that it is important for your branding to be strategic and for your marketing to be tactical.
We accomplish this by defining a brand identity that is unique to your company and represents everything you and your business stands for. This helps to identify what you sell and distinguish it from other products and services.
Our talented digital and creative teams have experience in both web and print media, with an impressive portfolio of innovative and modern brand designs. We have worked with a large amount of industries to develop our knowledge and expertise.
Your brand is the public persona of your business helping to grow your reputation, deliver your company message, confirm your credibility and create user loyalty. At the heart of branding is the promise that is made by your company to your customers.
Branding that makes a memorable impression is effective and enables your customers to know what to expect from your company. Your brand is what distinguishes you from your competitors and clearly indicates why you’re the better choice.
To speak to our expert team and get started with our 5 step process, get in contact with us today to discuss your exact requirements and needs. We’ll be happy to talk through any ideas you have to achieve your branding goals.
Once your brand identity has been created, it’s important that it is utilised in the correct way. We create clear and concise guidelines illustrating the use of your brand in a variety of formats to ensure consistency at all times.
Whether it is the way your logo is used or positioned, the type of font that is required or specific colours that must be implemented, you can refer to the guidelines at any time to make sure your marketing is always ‘on brand.’
We pinpoint your company’s values and how you would like to be perceived, going over the do’s and don’ts of using your brand logo. This results in a professional brand image that is used to its full effect for brand awareness and strategy.
Your brand is the public face of your business and its personality. Each element including the company name, tagline, brand mark and more makes up your brand, providing a first impression for potential consumers or prospective customers.
Our branding specialists will create a brand design for your business that can be used in a number of ways across a variety of platforms to maintain consistency. We can help make sure your brand is ready for print and web use.
Your new branding can be used for a number of purposes including but not limited to; social media, brochures, flyers, posters, signage, stationery, vehicle stickers, merchandise, work wear, business cards and lots more.