Brand Design

Your brand identity is the cornerstone of your business. The best logos and branding designs are instantly recognisable and evocative for companies that have invested in finding the right look for them and what they hope to represent.

We can help you to understand your brand identity and what you would like that to convey about your organisation’s unique value proposition. Our talented and creative team have extensive experience to draw upon, with an impressive portfolio of the most innovative brand designs. We’ll be able to create the look that’s right for you.

Our specialised brand design team will put together various logo designs and concepts for you to consider. This will include multiple-use logos that can be featured on your website design, social media channels and signage. For a stylish and more versatile brand design for your business, get in touch with ICAAL.

During our collaborative design process, we’ll pitch our ideas to you with half a dozen different brand logos to kick-start the next stage of discussions and get the ball rolling.

We’ll take your ideas and colour preferences and will produce a variety of different possibilities, allowing you to find the design that best suits your business.

We also understand that you want your vision to be represented correctly. We welcome all feedback from our clients, to ensure you to leave with a brand design you’re proud of.

At ICAAL, we’re the complete package. When we’re putting together your brand design, we’ll come to you with 6-8 complete and fully fleshed out concepts of brand names, online domains and taglines for you to choose from, depending on what you need for your business.

The best taglines invade the public consciousness and take on a life of their own. Somewhere between a sitcom catchphrase and a mission statement, they’re the most concise way to let potential customers know what you’re all about it. We’ll put together a handful of options for you to choose from and get stuck in your head.

We’ll check all these possible brand names, online domains and taglines for availability, so you won’t have to deal with the disappointment of finding the one you love and then discovering it’s already taken. All our brand designs are bespoke to you with your business’ story, character and objectives in mind.

With your revised or new brand design in place, you’ll want to make sure it’s used correctly and to its full potential. We’ll provide you with definitive brand guidelines including the logo specification and usage rules, typography/fonts and colour specifications for print and digital use, i.e. RGB, CMYK, Pantone.

These guidelines should be in place and always at hand in order to ensure your brand is used accurately and consistently. Our design team will provide you with clear and concise guidelines, illustrating the use of your logo, typeface or colour in a variety of ways. With ICAAL, your marketing will always be on-point and on-brand.

As a truly full-service company, we understand how useful it is to have guidelines for your brand design that are easy to understand and implement. We’re also always looking to the future at ways to improve, so these guidelines will not only maintain consistency but will easily accommodate later brand updates in years to come as your business grows and develops with us.