What is SEO Copywriting?

what is seo copywriting

What is SEO copywriting? SEO copywriting is a clever and powerful form of webpage marketing that, if strategised correctly, drives a lot of traffic to the website in question. SEO copywriting is all about optimising online content by targeting keyword phrases using certain densities.

What Does SEO Stand For?

SEO stands for ‘Search Engine Optimisation.’ An SEO copywriter will produce you with well optimised content so that your website ranks higher in the search engines for specific keywords. Keywords which your vistitors are searching for.

SEO Copywriting Vs Website Copywriting

SEO Copywriting Southampton

“Well written copy is automatically picked up by the search engines…”

The above quote? Not true. Nothing could be further from the truth. Come on, they call it SEO copywriting for a reason. In order for your content to be optimised well for the search engines, you have to work those keyphrases in.

Everything in SEO is based on keywords and phrases. Whether thats the copywriting, meta description , meta tags or anchor texts – every aspect of SEO is using those key phrases you want a particular page to be found for.

As you can see, SEO copywriting is a much required skill in today’s online marketing world. An SEO copywriter when writing for a business website, will produce first-rate content that:

  • Grabs a customer’s attention
  • Presents products and services in a skilled way that promotes sales

A skilled online copywriter will not only have the ability to engage customers but will also employ strategies to convert website traffic into active customers. After all, this is the number one goal of any online business.

The Role of The SEO Copywriter


Through extensive key term research, an SEO copywriter will determine which keywords and phrases will attract the most traffic to your website. These words are then strategically placed throughout the copy, in order to improve the webpage’s ranking in major search engines such as: Google, Yahoo! And Bing.

Using keywords to drive traffic to a website is of course a key strategy employed by the SEO copywriter. However, whilst keyword research is still crucial, search engine algorithms have significantly progressed in the past year.

Google now treats the trust and authority of a domain, including quality content and links as an indicator of relevance. The SEO copywriter’s role is to produce quality and relevant content that is optimised using ‘white hat SEO’ techniques so that it stays on the search engine’s radar.



Blogging is a powerful tool used by the SEO copywriter. Keyword researched content that is published on a regular basis can provide a number of positive benefits such as:

  • Brand Awareness
  • Developing lasting relationships with your customers or niche.
  • Generating Leads

The modern SEO copywriter knows how to structure content so that it grabs the attention of the reader. You want to engage your visitors and encourage them to promote your website by either linking or sharing it on popular social media platforms. This helps build quality links to your website with the bonus of an active shared interest.

Why SEO Copywriting Is Important For Online Business


Why does your site need SEO copywriting? An online copywriter will be able to write really amazing content for your users whilst also knowing what the search engines need to see. This is crucial for helping your pages get a better search position.

Modern SEO copywriting is all about crafting unique content that is so utterly compelling, other users want to promote it by linking or sharing to it. The benefit of this? This not only helps to increase traffic to your website, but also enhances its trust and authority. Something, we know the search engines look for.

Driving SEO Traffic


Without quality online traffic, your website will be lost on the internet highway. An SEO copywriter is at the helm of your online wheel, strategically steering traffic to your website.

A website may be beautifully designed or boast the latest apps and images but without the correct on-page optimisation and strategised content, it won’t naturally attract traffic.

Consider this fact:

“75% of users never scroll past the first page of search results.”

With this fact in mind, you can now start to understand the importance of SEO copywriting tactics.

A Smart Investment

The amazingly talented SEO copywriter is a creative wordsmith, marketer and salesman all rolled into one. By attracting new customers to your online business, the SEO copywriter presents your products and services in a unique and persuasive manner. Then, rather marvellously, they close the sale.

Online businesses are starting to invest more into SEO efforts and in return, they are paid handsomely through converted traffic. Write quality content and make more money. It’s as simple as that.

High Quality Content

Any webmaster will know that when it comes to on-page SEO, it’s all about quality content. Google LOVES quality content.It’s being constantly drilled in to us by Google’s head of search spam, Matt Cutts. What’s that Matt? Keep writing quality content? Got it.


All jokes aside, how and what you write is very important in SEO copywriting. It’s not all about keyphrases ( alarm bells should immediately go off for any website guilty of ‘over stuffing.’) It’s about creating great content for your users, content that delivers customer satisfaction.

A good SEO copywriter will engage your customers by writing good, meaty content. Due to recent algorithm changes, there’s no getting around it. A website with original, quality content is more likely to rank higher in the search engines.

So, with Matt Cutts Google mantra permanently etched into our SEO minds – how do we do this?

Satisfying Two Masters

SEO copywriting

SEO copywriting must satisfy two masters: the search engines and your customers. An SEO copywriter is constantly straddling this line.

Of course you want to reach those dizzying heights in the search engines and yes you want to use those magical keywords but you also want to satisfy your customers. The content on your website must resonate with the folks visiting your site.

A visitor to your website will be thinking can I trust this company? Am I in the right place? A skilled SEO copywriter will put those doubts aside by writing really good quality content so that the user is thinking yes, I want to read more or I want to buy this product now.

Pleasing The Search Engines


Content That’s Easy To Read

The readability of content is important when targeting your user. Consider your audience and use language that they will not only be able to understand but also relate to.

SEO copywriting will help you to target your customers with well crafted content. This forms a key part in the marketing of your website. No one wants a high bounce rate on their website. Aim to keep the user engaged for as long as possible.

Media Enriched Pages

Not only do images and videos make content more attractive for users, but for Google as well. Media enriched content will rank higher in the search engines when compared to posts lacking images. It also helps to shape your online brand, giving your business authority in the search engines.

Web Copy Services in Southampton

Based in Southampton, Internet Consultants and Associates offer expert SEO copywriting services.  ICAAL are skilled online specialists with many years of producing search engine optimised copy for websites. Find out more.

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