The Garden of Eden project was a particularly special one for ICAAL. Our excellent relationship with Liniar helped put us in touch with the Garden of Eden team, with the latter being dedicated manufacturers of Liniar products since 2008. From there, a blossoming partnership with Garden of Eden has formed, and we’re thrilled to have worked with them on a comprehensive online package.
Garden of Eden are an incredibly successful business that have thrived off word of mouth for the past four decades. Home improvement installers within 100 miles of their Swindon base are always recommending their stellar service which comes as a result of excellent core values and a family orientated team.
However, their online presence was far from flourishing. Garden of Eden’s website was – by their own admittance – seriously outdated, and the logo hadn’t been refreshed or updated in some 40 years. The main reason for their digital neglect was largely that their business was still thriving, with plenty of customers attracted through the aforementioned word of mouth.
Speaking about the project launch in January 2020’s edition of Vision Publications, Martin Henly, MD of Garden Eden, spoke about the confidence he had in choosing ICAAL.
“I contacted ICAAL and was impressed by their industry knowledge and expertise. But before we could go ahead with a new website, it was important for us to determine how we wanted our brand and messaging to be received.”
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Call to Actions to Push Conversions
High Quality Liniar Assets
Full Product Breakdowns & Selling Points
Easy to Navigate Design
Embedded Technical Specs & Brochures
Search Engine Optimised Content
In addition to creating a sublime new logo, ICAAL’s graphic design team were also responsible for the production of a new corporate video for Garden of Eden. Doing so involved following a strict brief, as well as seeing our talented videographer visit their showroom to collect high quality footage of the business in action.
A corporate video is a fantastic idea because it can fully display your business and the services you offer in a short, snappy fashion. While many potential customers will be happy to read through a longer Home or About page on a website, some would prefer to find out more at a glance before going further.
Better yet, in the days of social media and a preference for multimedia content, it’s excellent to have a visual asset on hand that your customers can view on different platforms. Our corporate videos have proved incredibly successful for a range of different clients.
Now that the Garden of Eden website is live, ICAAL will be implementing SEO and telemarketing campaigns in a bid for further brand exposure. While Garden of Eden are an incredibly successful fabricator, they will now also be reaching out to a larger online presence by opting into these two retainers, which work hand in hand.
Improved search engine optimisation site-wide allows more potential customers to discover a business when searching for relevant keywords in nearby areas. Those who discover the Garden of Eden website for the first time will be encouraged to convert through the range of CTAs embedded on the different pages.
From there, ICAAL’s telemarketers will follow up these leads on behalf of the client, hoping to push them through into conversions and sales for the business. Not only will more potential customers be discovering the business, but more of these will be converting into real life customers for the client to work with.