Social Media Advertising

Social media is where decisions are influenced — but only when advertising is done with precision and creativity.

At ICAAL, we create Social Media Ads that are targeted, compelling, and built to deliver measurable results — from awareness to enquiries.

Advertising That Turns Attention into Action
Maximise Ad Spend
Optimised campaigns focused on real results
Reach the Right People
Target your ideal customers with precision
Stop the Scroll
Creative ads designed to capture attention fast

Leekes

Social media ads supported seasonal promotions and brand visibility across key audiences for Leekes: Conservatories, Windows & Doors.

We set up a range of striking single-image, carousel and video adverts for Leekes, showcasing their wide range of products across all kinds of home improvements. It was vital to create a coherent brand image, so we ensured the social creatives aligned with their brochures, leaflets, and other marketing channels to create key customer touchpoints.

With precise targeting, engaging ad copy and eye-catching creatives, we achieved a strong cost per enquiry of around £20 across all products, including windows and doors, as well as conservatories, garden rooms and pergolas. These high-intent, local-targeted enquiries gave the Leekes team good quality customers to reach out to and convert.

Views
78,000
Leads
63
Timeframe
1 Month

The Garage Door Company

Targeted social campaigns helped increase brand awareness and drive consistent enquiry levels for leading national installers, The Garage Door Company.

For them, social media advertising was a new channel, so the ICAAL team used their experience across similar campaigns to create lead generation adverts that drew high intent, high quality enquiries for not only garage doors but other products such as composite doors and even garden gates.

We were quickly able to consistently achieve enquiries sub-£20 across all products, with some as low as £10 or even £5 per enquiry with particular products and promotions.

Impressions
1,758,000
Leads
828
Timeframe
2 Months

Abbey Windows

Abbey Windows offer a wide range of promotions and incentives throughout the year, and Meta Ads are an excellent way to get their offers and brand noticed online. Through targeted lead generation campaigns on Facebook and Instagram, they were able to increase their visibility, generate more enquiries and win more sales.

With regularly refreshed paid adverts throughout the year, alongside a regular organic social media presence, Abbey Windows continue to cement their place as a leading company in the home improvement sector in Reading and Berkshire, championing their quality service and products through Meta campaigns.

Impressions
177,000
Leads
131
Timeframe
2 Months
WhatsApp Us

I'm interested in...