Website & digital campaigns to launch the solar side of an established, long-standing client

With an expanding number of websites, companies and specialisations under their Jewel Home umbrella, we were tasked with creating a unique site that would stand alone as the solar arm of their business while also fitting in seamlessly with their broader campaigns (which we also run with them).

The website design was created, and after conversations with the team at Jewel, the Renewables website took shape. The ‘green’ colour scheme makes sense thematically and helps to distinguish this site from Jewel’s others.

To populate the website, expert, informative copy was created by our in-house team, utilising keyword research around a number of topics, services and categories, including solar panels, energy storage and car chargers.

When the completed and optimised website was launched, we were only really just getting started. To drive traffic to the website, we created a targeted Google Ads (Pay Per Click) campaign to bid on relevant, high-converting keywords and drive traffic to the site – and win enquiries.

Additionally, an SEO strategy was crafted to get the site ranking at the top of the organic search results, and keep it there. With a location page strategy to target priority areas and expert blog content to target long-tail queries, Jewel Renewables could hit the ground running and generate enquiries on multiple fronts from the off.