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Transform Your Marketing with AIDA
At ICAAL, we believe that artificial intelligence is the future of digital marketing. With AIDA, we’re offering more than just technology – we’re providing a solution that transforms the way you connect with your customers.
Ready to see AIDA in action? Contact ICAAL today to discover how AIDA can help your business re-engage customers, improve conversions, and enhance customer experiences through bespoke, intelligent automation.
Intelligence Integration
Fully integrated with the ICAAL CRM, AIDA allows you to keep track of every interaction, ensuring a smooth customer journey from lead generation to conversion.
With all your leads in one place in your ICAAL Dashboard, AIDA is your perfect digital assistant. Reach out to dead leads and re-engage them, turning potentially decades of old data into your latest sales.
Closed Language Model
AIDA is specifically trained for your business. The model isn’t able to make mistakes or unwanted comparisons due to external data sources. We’ve developed AIDA to be both smart and secure, without the use of open source platforms that leave a large margin for error.
Your own bespoke AIDA conversation flow will be based upon a unique vector database for your business, giving you control over the knowledge base used for answers
Secure & Connected
AIDA is custom-hosted, separated from any cloud-based tools or pre-built language models, keeping its knowledge base and learning separate from any open-source platforms. Once trained, and with continual re-training and constant learning and evaluation, AIDA will have a unique understanding of your business and customers.
AIDA is fully plugged into what you do and how you work. With its custom setup that features API based messaging and allows more tools & interfaces to be connected to it. Through our integrations, AIDA can engage with your customers via messages on website chat tools, WhatsApp, SMS and more.
Lead Re-Engagement
One of AIDA’s standout features is its ability to re-engage dead leads, turning them into live opportunities. With strategic, data-driven conversations, AIDA reminds your customers why they need your product or service.
Use AIDA to notify your customers of new offers, product launches and company updates. Drive excitement and conversions with targeted messaging designed to catch their attention at the right time.
Answer Common Queries
With AI-powered response capabilities, AIDA provides instant, accurate answers to customer queries. This not only improves customer satisfaction but also reduces the need for manual intervention, freeing up your team’s valuable time.
AIDA is built bespoke for your business, ensuring a tailored approach to communication that reflects your brand voice and values.
Introducing AIDA Vision
In today’s data-driven world, businesses and organisations rely heavily on their ability to extract, analyse, and utilise information from documents. Standard Optical Character Recognition (OCR) systems have been the cornerstone of this process but these systems often struggle with complex layouts, embedded images, and intricate formatting, leading to incomplete or inaccurate text extraction.
Enter AIDA Vision, a next-generation document processing system designed to go beyond the limitations of traditional OCR. By leveraging advanced AI vision technology, AIDA Vision not only extracts text with higher precision but also integrates a deeper level of understanding. This system can interpret images, charts, and other visual elements within documents, allowing for a richer and more accurate representation of content.
Contextual Understanding
AIDA Vision goes beyond mere text extraction; it analyzes content in context, making it highly suitable for technical documents where understanding relationships between text and images is essential. This capability is invaluable for chatbots or AI-driven systems that require deeper comprehension of the material to respond intelligently to user queries.
From PDF text extraction to visual analysis, AIDA Vision offers an all-in-one solution. It processes technical documents end-to-end, ensuring that both text and images are understood in context, enabling more sophisticated downstream applications such as chatbots, knowledge management systems, and automated reporting tools.
Multi-Award Winning
Digital Agency
8x NFA Finalists
NFA 2023 Winners
4x G Award Finalists
SME500 2024 Winners
3x UK Enterprise Awards 2025 Winner
6x Three Best Rated
Web Design Winners
7x Three Best Rated
Best Business Winners
3x Prestige Awards Winners
2x Web Excellence
2024 Winners
Business Awards UK
Winners 2024
GAE Digital Marketing Agency of the Year 2025


























