Dynamic Website Development for Sash Window Specialists
684
Keyword Positions Improved Year-on-Year+60%
Increase in WhatsApp Leads Quarter-on-Quarter+298
New and Improved Sash Keywords Year-on-YearServices
The Brief
Quickslide approached ICAAL in 2021 with the need for a bespoke website. Knowing that we offered a combination of expert website development and unique industry insight by virtue of our previous quoting engine project, we were the ideal marketing solution for their needs.
The brief was to create a website that would suit both their B2B target audience and the B2C end users further down the chain.
Simultaneously, the new site needed to be visually exciting, matching the trend of being dynamic and led by stunning imagery of Quickslide’s market leading products. However, this couldn’t come at the expense of functionality. It had to, above all else, entice new customers while acting as a hub for their existing trade partner network. The user journey was absolutely crucial.
The Outcome
ICAAL’s talented team of web developers began by producing a stylish design that was signed off with the client. Working collaboratively with those that use our services is a huge part of our ethos here at ICAAL. We want you involved throughout the project to ensure each individual element is to your specifications.
The designs were then built bespoke into a WordPress CMS, the most popular website backend worldwide. It is incredibly user friendly, making it easy to complete updates and add fresh content to the site in the time since launch. This is especially helpful where a dedicated SEO team at ICAAL are working on an ongoing campaign on the site.
In addition to optimised and technically accurate product pages, the new Quickslide site also included an easy to navigate directory of all their marketing collateral. From installation guides and building regulation assistance to a comprehensive library of videos and downloads, the new site has it all.
Several bespoke lead generation tools were also embedded into the site to effectively capture leads. Homeowners and both new and existing trade customers have easy access to pricing and order forms. Everything is streamlined and straightforward.
Finally, the ICAAL Development team built an interactive ‘Find an Installer’ tool for homeowners using the site. It helps put them in contact with their nearest Quickslide registered trade partner in just a few clicks, whatever the device or browser.
+684
Keyword Positions Improved Year-on-Year
+60%
Increase in WhatsApp Leads Quarter-on-Quarter
+298
New and Improved Sash Keywords Year-on-Year
An Agency You Can Trust
We’ve worked with ICAAL on a few different projects and they’ve been brilliant from initial enquiry to delivery on every occasion. Their team of designers managed to transform an idea of ours into an absolute inspiring front page. Happy to recommend ICAAL!
Sandra Berg
Quickslide
