Website Design & Development

Read More View Website

Speak to us about our bespoke website development services.

Talk To An Expert

The Brief

We were approached by Callidus in 2022 to rebuild their website that was now in need of a refresh.

We’ve worked with a growing number of clients in the renewable energy sector over the past three years, something which has correlated with the increased need for more sustainable energy options as we push towards Net Zero in 2050.

In comparison to some of the newer businesses we’ve had the pleasure of working with, Callidus have been in the solar sector since its infancy, with over 11 years of service at the time of writing.

They needed a new website that matched the modern trends that their competitors were featuring on their sites.

The Concept

The vision was to build a site that was bright, dynamic and engaging, all while delivering articulate, informative content to the user. The latter was important for emphasising the experience that backed the Callidus brand.

As a result, we redeveloped their ‘Help Desk’ and populated each individual content rich page with several hundred words of optimised, technically accurate written content.

These were supported by high resolution photo and video assets Callidus’ own libraries, something which again sets them apart from the competition and lends a unique feel to their website.

Beyond this, the site was also designed to generate hot leads from various sectors. A user journey was created that incorporated strategic calls to action, with bespoke lead generation forms developed to maximise conversions. An API was also set up with their Zoho CRM so they could manage these ICAAL leads in a pre-existing dashboard.

Since launch, Callidus have been running highly successful SEO and PPC campaigns through a dedicated Account Manager here at ICAAL.

arrow pointing to phone mobile phone case

Scroll the phone to see more!

responsive website phone image

Key Features

Bespoke, client-approved frontend design

Calls to action to generate high quality leads

Optimised copywritten content

Bespoke lead generation form

API to external CRM system

Engineered for successful SEO & PPC campaigns

Fast loading & fully responsive development

Direct links to E-Commerce website

Talk to ICAAL today

Whatever sector you work in, speak to us about our website development services today.

We can discuss your project in further detail.

Here are some more things we do

Get directions to our offices

Industry Leading Experience

Contact Us