An incredibly busy festive period for ICAAL included the launch of a stunning website for Leekes. The project was the one the largest installer sites in ICAAL’s recent history, fitting for the stature of the client. Leekes have been operating since the 19th century, having been founded in 1897. Over the course of the past century and a bit, they have worked their way to being perhaps the biggest department store in the West Country.
Leekes sell all kinds of home and garden furnishings out of their seven showrooms, including sofas, kitchen equipment and more. They also have a home improvement side of the company which operates under the ‘Leekes Windows’ domain. Knowing ICAAL’s reputation within the double glazing industry, we were a natural selection to build the site for this part of the Leekes business.
As a company, Leekes work with some of the biggest names in the industry, including the likes of VEKA, Ultraframe and Solidor. Their seven aforementioned showrooms span right across West England and South Wales, resulting in a coverage area of over 150 miles. With this, it’s clear to see the size of Leekes as a business, and as to why we’re so keen to shout about our blossoming professional relationship with them.
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Fully Optimised, Search Engine Friendly Content
On-Page CTA’s That Push Conversions
Easy to Use & Free Online Quoting Engine
Brand Appropriate Colour Scheme & Imagery
Easy to Navigate on Mobiles & Tablets
Interactive Product CGIs
Now that the Leekes site is live, ICAAL’s SEO department can work on further enhancing the client’s search engine performances in a broader range of locations. A variety of on and off page techniques will be deployed to further improve brand awareness beyond what it already is. This will lead to a steady increase in leads and conversions over the coming 6, 12 and 18 months.
In addition to this, a dedicated account manager will also work on a range of different pay-per-click campaigns ran through Google Ads. When partnered with an ICAAL SEO retainer, a well structured PPC plan can drastically improve a client’s presence in areas or with demographics they were otherwise unable to reach effectively.