Lockdown Toolkit

The Brief

To make remote selling simple in the face of adversity caused by the Pandemic.

In March 2020, when the first lockdown was announced, remote selling became a crucial necessity for installers overnight. This was a new and daunting prospect for many. In order to help customers trade through those unprecedented times Ultraframe and ICAAL joined forces to create a solution that would help them win remotely.  The Lockdown Toolkit was created to maximise conversion opportunities through online tools such as quoting engines, virtual chat bot assistants and more.

The Concept

Working closely with Ultraframe, we defined and created a range of remote selling tools that were simple to use and delivered real results.

The Lockdown toolkit was then launched to help customers generate and capture leads online. The toolkit included online virtual appointment booking forms and CRM lead management systems that increase conversions and enable remote sales.

NFA & G21 Finalists

We are incredibly proud to be finalists at this year’s National Fenestration Awards and G21 Awards. ICAAL, alongside Ultraframe, has been nominated for the Lockdown Toolkit in the following award categories:

‘Customer Care Initiative’ (G21)

‘Digital Campaign of The Year’ (NFA)

Chris Tahmasaby, CEO of ICAAL, said: ‘It’s fantastic for this superb Customer Care initiative to have been recognised. Both ICAAL and Ultraframe worked extremely hard to quickly create a strategic marketing toolkit that genuinely added value at a very challenging time for the market. The results have been superb with many installers continuing to realise substantial benefits from their digital presence.’