In the Home Improvement Industry and looking for clear and tangible results online? ICAAL has an excellent track record in building online brands and providing a return on investment.
With a working background in Windows and Doors, our digital experts specialise in marketing for the home improvement industry.
Our team has unrivalled expertise within the window and door industry, having worked with many high-profile fabricators and manufacturers.
Don’t just take our word for it, take a look at some of our work.
We built the website for Liniar, the UK’s leading uPVC profile manufacturer. The website is totally bespoke, fully responsive and jam-packed with a whole variety of exciting tools and features including a custom CRM and CMS.
Making The Right Investment
It makes sense to advertise where your potential leads are looking so it makes even greater sense to advertise online.
If you are overspending on directories or on Newspaper Ads, then you might want to invest in a Digital Marketing Strategy.
Marketing online is way more cost effective and potentially, you can get a better return.
Rather than posting that ad in the paper this month (one that targets the general populous), try advertising online.
A combination of organic SEO and PPC ads allows you to reach the specific demographics of your typical customers and in the geographic areas close to you.
It also allows you to place your particular ad in front of the eyes of someone who is in need of a company such as yours.
When someone types into Google, ‘replacement windows London’, you can ensure your ad appears front and centre.
When searching for home improvement services, are your potential customers finding you or your competitor?
Being found online is no easy task. It takes an SEO strategy to get your website ranking in those all-important search results.
SEO (Search Engine Optimisation) is the process of improving the visibility of a website on major search engines such as Google and Bing.
The higher a site is ranked in the search results, the more visitors it can expect to receive.
SEO will determine whether or not your business appears when someone enters a query related to your services.
Great SEO is a magical combination of on and off page strategies. This includes quality SEO content, link building and listing management.
Find out more about our SEO Services.
Our SEO Copywriters Know Your Industry
As mentioned before, our company comes from a ‘window and door’ background. Our content team knows the difference between a Flush Sash Window and Sliding Sash Window.
They know how slick and stylish Aluminium Bi-Folds are and why your customers should buy them.
Having written for both trade and homeowner, our content team knows their fascias from their soffits.
Capitalise on Conversion
Your digital marketing should be honest, accessible and user-friendly. Why? Your customers are of course, at the heart of conversion!
Your customers need to believe wholeheartedly, that your company is the one they should be buying from.
So, how do you turn those clicks into legitimate sales? Answer: great digital marketing.
At ICAAL, we centre your website on your key messages and demographic to subtly encourage user interaction.
How Well Do You Convert?
We have helped many businesses increase their ROI, find out more about our expert consultancy.
We know what it takes to convert. Our extensive experience in the lead generation industry has made us experts at turning simple online enquiries into legitimate sales.
This is achieved through strategic plans to ensure you maximise on conversion from existing website traffic.
Tell Me More About Online Conversion
When we talk about online conversion, we are referring to the users who visit your website and the next actions they take or rather, the actions you want them to take.
Conversion is when your customers complete a desired call-to-action.
Now this can be anything from getting users to sign up to an email newsletter, create an account, make a purchase or download an app.
Our experts will investigate how to increase the percentage of visitors and how to turn these users into valuable conversions.
It’s important your digital marketing strategy isn’t based on a guess or a hunch.
They use analytics as well as user feedback to improve the performance of your website.
This can then be used to improve metrics that are important to your business (KPIs).
When it comes to your website, it’s not just about getting as many visitors as possible. You need to think about engagement.
How Our Experts Can Help
We will provide a strategised plan based on extensive research of your website. It’s about improving the traffic on your website and how best to convert it.
What are your users looking for when they land on your page? Are you giving your customers what they want? A good user experience is key.
Did you know that 40% of customers leave a website within 3 seconds? If they don’t like what they see, they will bounce off your page quicker than a rabbit on steroids.
Sometimes it can be simple as making your call-to-action more visible. Other times, your website may require the removing or re-locating of certain pages.
Our digital marketing experts will analyse your website with this in mind.
Talk To Us
Have a website that needs SEO? Or does your website need a digital revamp? Talk to one of our experts today.
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