Brand Design

We can create a brand design for your business that gives you a strong company identity that is professional and memorable.

See How Brilliant Branding Can Transform Your Business

Inspired Thinking

ICAAL works with your brand to provide a skilled service combining the talents of both our creative and strategic teams to result in a tactical and professional design solution.

We aim to capture the essence of your company through a new or re-positioned brand. Whether you’re a new company or an established one in need of a refresh.

Together we craft an intelligent brand engagement program by analysing both your competition and target market customers.

The Brand Creation Process

Our expert team will create a set of logo concepts based on your brief for you to consider. These are created with versatility in mind to make sure they are suitable for different usages such as social media, signage, stationery and more.

During the iteration process we can fine tune the specification of colours for digital and print as well as looking closely at typography options and styles.

Once you are happy with your selected design, we will supply the formats that are suitable for a range of uses so that it is easy for you to implement your new branding for marketing and company purposes.

A Crisp, Fresh Approach

There is more to your branding than just a professional logo. The branding of your business is the first impression any potential consumer or prospective customer will have of your company.

Our branding specialists will create a brand design for your business that can be used in a number of ways across a variety of platforms. We can help make sure your brand is ready for print and web use.

Brand Guidelines

Once your brand identity has been created, it’s important that it is utilised in the correct way. We create clear and concise guidelines illustrating the use of your brand in a variety of formats to ensure consistency at all times.

Whether it is the way your logo is used or positioned, the type of font that is required or specific colours that must be implemented, you can refer to the guidelines at any time to make sure your marketing is always ‘on brand.’

We pinpoint your company’s values and how you would like to be perceived, going over the do’s and don’ts of using your brand logo. This results in a professional brand image that is used to its full effect for brand awareness and strategy.

Click here to see an example of our brand guidelines for Double Glazing Network.

Why Branding is So Important

Your brand is the public persona of your business helping to grow your reputation, deliver your company message, confirm your credibility and creates user loyalty.

Branding that makes a memorable impression is effective and enables your customers to know what to expect from your company. Your brand is what distinguishes you from your competitors and clearly indicates why you’re the better choice.

To speak to our expert team, get in contact with us today to discuss your exact requirements and needs. We’ll be happy to talk through any ideas you have to achieve your branding goals.

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Freephone: 023 8033 2675 · Email: info@icaal.co.uk


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