Bespoke Website Design & Build for National Home Shading Experts
13k
Clicks in 3 months+18.46%
Increase in users+18.94%
Increase in engaged sessionsServices
The Brief
The Appeal Group first approached ICAAL in 2020 about a new website build for their Appeal Shading brand that would future proof them online for years to come.
The website project was to also be the springboard for one of our tailored SEO campaigns, designed to provide sustained and long term lead generation for one of our biggest clients to date.
Before that though, a bespoke website had to be designed and developed, while also ensuring that everything high-ranking from the current site was migrated over to the new.
The Outcome
The project began with us producing bespoke design templates in collaboration with the client. At ICAAL, we understand that our clients have a true and full appreciation of their business, so we ensure they are involved and engaged throughout our processes.
This enables us to hit the brief first time, delivering something that is both on-brand and imparted with the latest digital marketing innovations.
From there, these client-approved designs were developed into a fast loading, fully responsive website. Built bespoke, it was integrated into a WordPress CMS. Being the most used website backend worldwide, the WordPress CMS is synonymous with ease of use. This has paid dividends long term, as uploading content as part of the ongoing SEO campaign is seamless.
13k
Clicks in 3 months
+18.46%
Increase in users
+18.94%
Increase in engaged sessions
