Better Outdoors

Full branding and a bespoke new website for London-based pergola and veranda specialists Better Outdoors.

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A Brand New Website

ICAAL began offering their services to Better Outdoors in 2018, having already worked with sister company Arkay Windows on SEO campaigns and a website refresh of their own. ICAAL built an eye-catching and engaging new website for Better Outdoors, with subtle orange detailing perfectly encapsulating the styling and approach reflected in their brand guidelines.

These brand guidelines were created by ICAAL, who worked closely with the client to make sure they fitted the company’s vision. ICAAL’s brand guideline creation services cover logo design for web, social media, print and signage, as well as fonts and typography and the specification of colours. This ensures that all future projects are unified entirely across the business.

Using our in-house team of skilled copywriters, ICAAL were able to produce content for the new Better Outdoors website that ensures a competitive search engine performance while also engaging the user and improving their on-site experience. Each page is bright, vibrant and interactive while pushing leads for both customers and trades companies.

The new website comes with a bespoke quoting system that was coded specifically for Better Outdoors by ICAAL’s Head of Digital. With this, customers are able to get free online prices for verandas and pergolas by simply entering their specifications and a means of contact. This bespoke quoting engine makes them unique for their market.

As a result of this, Better Outdoors will also have access to their own tailored content management system, allowing them to effectively manage the leads that come through the quoting engine for the verandas and pergolas. They are notified when every quote is completed, allowing them to respond to their customers quicker.

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Key Features

SEO-Friendly Content for Improved Search Engine Performance

  Embedded Brand Videos on Each Product Page

  Designed to Work on Desktop, Mobile and Tablet

  Eye-Catching Visual Design to Improve Customer Experience

  Easy to Navigate Design with Fast Loading Times

  CTA’s to Drive Traffic and Push Sales

Explore Better Outdoors’ Showroom Video

Full Company Branding

As part of the project completed for Better Outdoors, ICAAL were made responsible for the complete brand design; including the name, logo development and colour scheme. ICAAL worked closely with the client through the duration of the project, ensuring the final design was the perfect representation of the vision and brand guidelines Better Outdoors had for their company.

As with every branding project, ICAAL went to great lengths to ensure that the Better Outdoors branding was safe to use. Among the extensive research that was conducted, ICAAL looked to at limited company names and social media handles, ensuring that the branding was available and could be unified across all of Better Outdoors’ channels.

ICAAL’s skilled and creative team of Graphic Designers were able to develop a new brand logo which excellently captured what Better Outdoors were looking for – something minimalist yet effective. The colour scheme chosen was integrated throughout the website by ICAAL’s team of Web Developers, leaving the company’s site with a sleek, unified finish throughout.

Tailored Product Videos

The third and final reason that Better Outdoors approached ICAAL was for the creation of bespoke product videos. Working strictly within the specified brand guidelines laid out to ICAAL, these videos perfectly suit Better Outdoors’ styling while also enhancing the customer experience when navigating the new website.

These videos were posted to the company’s YouTube and were also integrated into the new Better Outdoors website. This is one of many SEO strategies that ICAAL deploys, in order to help improve a company’s search engine performance, driving more sales over time.

If you’re interested in getting a new website or working with our SEO department to improve the Google standing of your business, then contact ICAAL today using the contact form below.




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