The people behind Boat Central approached ICAAL with a vision, knowing they could make it a reality. They came with the ground-breaking idea that a hub could be created for all things boating – a go-to location for businesses, advertisers and boat owners. An industry first, everyone working within the boating sector would have somewhere to advertise and browse.
For this, ICAAL worked closely with the client, blending their unrivalled industry knowhow with ICAAL’s creative wizardry. This started from the ground up, with ICAAL responsible for full branding of the project, which later led to the production of brand guidelines, logo design, hosting and email management. Most importantly though, ICAAL crafted a bespoke new website.
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Bespoke Design and Branding
Designed to Work on Desktop, Mobile and Tablet
User-Friendly Style To Improve Customer Journey
Innovative Journey and Weather Planner Based Off Google APIs
Optimised Content for Enhanced Search Engine Performance
To accompany the stunning new brochures, this project with Boat Central also saw ICAAL create sublime promotional videos for use across their new website among other media platforms. These were crafted by ICAAL’s Graphic Design team, who used the latest editing software to create eye-catching and engaging promotional material.
These videos will serve a multiple of purposes for Boat Central. Not only will they drive leads and increase the number of customers who are registering, but they will also increase the amount of time that these users are spending on the webpage. Having a webpage that clients spend more time on is one of many ways you can enhance SEO, meaning Boat Central’s Google standing will also improve.
Another stage of the project completed for this client was the production of two new, high quality brochures. The two of these were created to aid the registration process that Boat Central offered, with the first brochure being one that sold the company to potential clientele. The second brochure was given to those who had registered on the site, with it containing a media pack of their assets.
ICAAL’s Graphic Designers worked tirelessly to design the two brochures, ensuring they were both effective in their purpose and engaging aesthetically. By achieving this, ICAAL were able to create brochures that will drive sales and increase the amount of registered members on Boat Central’s new site, leading to a ROI in the long run.