Services

A New & Innovative Project
The people behind Boat Central approached ICAAL with a vision, knowing they could make it a reality. They came with the ground-breaking idea that a hub could be created for all things boating – a go-to location for businesses, advertisers and boat owners. An industry first, everyone working within the boating sector would have somewhere to advertise and browse.
For this, ICAAL worked closely with the client, blending their unrivalled industry knowhow with ICAAL’s creative wizardry. This started from the ground up, with ICAAL responsible for full branding of the project, which later led to the production of brand guidelines, logo design, hosting and email management. Most importantly though, ICAAL crafted a bespoke new website.


Website Build
The Boat Central website was a project unlike any other. ICAAL’s skilled team of web developers were responsible for designing and programming an innovative online hub for all things nautical. It would act as a place for businesses to advertise their services to boat owners right across the country, whether they’re offering marina space or something as straightforward as a cleaning service.
With this in mind, Boat Central needed to be an eye-catching yet user-friendly environment. To ensure this, ICAAL made it so that users did not need to sign up or pay any monthly fees to browse the advertisements, allowing them to find exactly what they needed quicker and without fuss. This hopefully ensure more people visit and use the site regularly.
To ensure that businesses and services exclusively local to the customer were being made available, ICAAL’s Web Development team included a custom business finder tool using geolocation APIs from Google. What’s more, APIs were sourced in order for Boat Central to have a bespoke Weather & Conditions Planner to aid boat users’ journeys.
Alongside this, ICAAL designed a Route Assist tool to further allow boat users around the country to better plan their journeys. This included programming data on the location of marinas, fuelling points and leisure attractions that were at certain locations. With this, Boat Central will become the focal point of the yachting industry, bringing it into the 21st century and providing a hub for everyone.