Ecostar Solar

The Brief

The Ecostar Solar business was started by an existing client of ours that was looking to expand into a new market. Having previously used our services for their other businesses and with our successful ongoing campaigns attached to those, the client knew they could rely on us to help get this new business off the ground.

We were commissioned to design a new logo, develop a new website and implement a strategic pay-per-click campaign to generate leads as early on as possible.

The Concept

The project began with the logo design, as this would be the backbone of the new website’s design and the brand overall.

A stylish, modern font was utilised, as well as a blue and orange colour scheme. The latter was a move away from the green hues that are typically used on branding for those in the renewable energy sector and therefore saw the Ecostar Solar branding stand out from the competition.

To help generate leads as early as possible, a single-page landing site was launched as soon as the branding was agreed. We were able to set up a pay-per-click ad campaign earlier as a result of this, generating critical traction while the rest of the site was developed.

From there, a bespoke design was produced, stylishly implementing the aforementioned orange and blue colour palette. This website was populated with optimised content that was tailored to the business and the systems they offered.

Being mobile responsive and fast loading on all devices and browsers, it is the ideal catalyst for getting the business hot leads early.

The client is now reaping the rewards of this ongoing PPC campaign, as well as an SEO strategy engineered for long term results.

Talk to ICAAL today

Speak to us today if you’re looking to set up a new business. We can tailor a digital marketing package to suit your needs.