Fair Trade Furniture

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The Brief

In 2019, The Fair Trade Furniture Company was referred to ICAAL via a recommendation from one of our many other happy clients.

They approached us with a desire to improve their business’ online presence. They wanted to generate more leads and improved search engine optimisation is the ideal way to achieve that. A longer term strategy, we have tried and tested campaigns across multiple sectors.

 The project was an exciting one for the ICAAL SEO team as it was the opportunity to apply years of demonstrable success to a campaign in a new field.

The Concept

As we inherited The Fair Trade Furniture Company’s existing website, the campaign began by creating new page designs to house fresh, optimised content.

With page templates developed, the dedicated SEO team began targeting locations where The Fair Trade Furniture Company had a physical presence through retail partners. Extensive keyword research was completed to draw users to the website and on-page calls to actions turned that traffic into hot leads and eventual conversions.

With website traffic increasing month on month, it was clear that the client needed to utilise the full effectiveness of their online shop – particularly with COVID lockdowns meaning customers could no longer experience the impressive style and comfort of the furniture up close.

Fair Trade Furniture invested in high quality CGI renders of their pieces and most popular fabrics to create digital recreations of their chairs and sofas in various combinations. ICAAL then integrated these into their online shopping experience, allowing customers to browse their favourite furniture in various fabric options to find the ideal fit, all in remote comfort.

With the perfect online sales platform and more site traffic than ever before, The Fair Trade Furniture Company has significantly benefited from the long term impact of a well researched and strategic SEO campaign.

SEO remains one of the most tried and tested methods of improved lead generation online.

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Key Features

New, optimised copywritten content

Local and national SEO strategy implemented

Innovative CGI online shop functionality

Sticky CTA to drive conversions

Images optimised for search engine performances

Made responsive to mobile and tablet devices

New page designs to house optimised content

Calls to action to push conversions

Talk to ICAAL Today

Are your ready to grow your business by generating more leads? An ICAAL SEO campaign is the answer. Speak to our team today to find out more.

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