Forestside Dental | Website Design Southampton & Hampshire

The Brief

As an existing client of ours, we worked collaboratively with those as Forestside Dental Practice to specify this project. Trusting our experience as digital marketing experts, we produced the perfect brief for what they were looking to achieve.

A new logo was specified, taking the existing Forestside branding and giving it a stylish refresh. This would be coupled with immersive videography that could be used across all of Forestside’s digital online channels. A new website would be designed and developed as a platform for both of these, as well as being a springboard for increased lead generation and search engine performances.

The Concept

ICAAL’s talented Graphic Design department worked with the client to conceptualise the new logo. The green was maintained to ensure a seamless transition from the old to the new. However, a much darker shade was specified, playing into higher end market trends. This was complemented perfectly with the use a contemporary, low weight font and an overall sense of minimalism.

Our Videographers also shot an array of videos around the practice as part of this project. Video is incredibly popular right now, often being a user’s preferred method of digesting content. Having videos or photos taken of your services or products also helps you stand out from the crowd, possessing entirely unique assets.

These videos, as well the new branding, were then implemented into a fully bespoke website. The videos, which auto-play as you land on the homepage, add a dynamism that immediately separates Forestside from the sites of competitive dental practices in the area.

We developed the new site into a WordPress CMS, making it hassle free to manage and update as required. Everything from the optimised content to the imagery can easily be swapped out and tweaked where needed. Fresh content in the form of new pages and blog posts can be added easily as part of their ongoing SEO and PPC campaigns.

The work we collaboratively completed with the client is also implemented as part of highly successful paid social media ads.

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Key Features

Immersive integrated videography

Digital Smile Designer functionality

Colour scheme to match new branding

Easy to use WordPress CMS

Before/after galleries

Fast loading on all browsers

Online appointment booking system integration

Optimised copy-written content

Responsive to mobile and tablet devices

Here are some more things we do

Email Marketing

Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.

Graphic Design

We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.

Lead Generation

We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.

Copywriting

Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.

Consultancy

Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.

SEO

We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.

Social Media

Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.

Brand Identity

We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.

WordPress

WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.