Rebrand of Logo and Website, with Videography to Elevate Brand Perception and Conversions
+ 26%
Lead increase over 6 months+8.7%
Sessions increase year-on-year+13.9%
Total users year-or-yearServices
The Brief
As an existing client of ours, we worked collaboratively with those as Forestside Dental Practice to specify this project. Trusting our experience as digital marketing experts, we produced the perfect brief for what they were looking to achieve.
A new logo was specified, taking the existing Forestside branding and giving it a stylish refresh. This would be coupled with immersive videography that could be used across all of Forestside’s digital online channels. A new website would be designed and developed as a platform for both of these, as well as being a springboard for increased lead generation and search engine performances.
The Outcome
ICAAL’s talented Graphic Design department worked with the client to conceptualise the new logo. The green was maintained to ensure a seamless transition from the old to the new. However, a much darker shade was specified, playing into higher end market trends. This was complemented perfectly with the use a contemporary, low weight font and an overall sense of minimalism.
Our Videographers also shot an array of videos around the practice as part of this project. Video is incredibly popular right now, often being a user’s preferred method of digesting content. Having videos or photos taken of your services or products also helps you stand out from the crowd, possessing entirely unique assets.
These videos, as well the new branding, were then implemented into a fully bespoke website. The videos, which auto-play as you land on the homepage, add a dynamism that immediately separates Forestside from the sites of competitive dental practices in the area.
We developed the new site into a WordPress CMS, making it hassle free to manage and update as required. Everything from the optimised content to the imagery can easily be swapped out and tweaked where needed. Fresh content in the form of new pages and blog posts can be added easily as part of their ongoing SEO and PPC campaigns.
The work we collaboratively completed with the client is also implemented as part of highly successful paid social media ads.
26%
Lead increase over 6 months
+8.7%
Sessions increase year-on-year
+13.9%
Total users year-or-year
An Agency You Can Trust
ICAAL are an absolute joy to work with & we have contracted their services for nearly 6 years now. They are extremely professional in everything they undertake & the range of Marketing solutions they can offer is immense….truly a “one stop shop” in every way with brilliant people performing different roles! We use a complete range of functions & are extremely impressed with their Website Design & Email & Domain hosting, the ongoing SEO / PPC monthly activity, the Advert Design capability, the Social Media Planning & execution plus the general interface we have with them. We thoroughly recommend ICAAL as an outstanding performer & would always ensure that they are our only consideration when it comes to all things Marketing. Thank you & well done to all within the company!!
