MasterCraft UK

Bespoke Website Design & Development

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The Brief

MasterCraft UK approached ICAAL off the back of a recommendation from another of our clients. They sought our services as a springboard for increased lead generation, opting for a bespoke website design and build. This led into one of our innovative SEO campaigns.

The new site needed to accurately reflect their company branding and appeal to their target audience, while delivering substance with that style. With expert knowledge of Google’s ranking factors, our talented in-house Developers were able to build exactly that.

The Concept

The site was rich in stunning imagery and videography, which was supported by optimised copy-written content designed to draw traffic and convert that into leads.

To help support the latter, ICAAL’s Development team integrated our sleek Chat Bot system into the site. This provides the client with an alternative lead generation system, capturing high quality information from interested parties at any time of the day.

The site was also developed to incorporate a ‘Boat Stock’ page that allowed the client to advertise their available products to prospective customers. By building this functionality bespoke into a WordPress CMS, it is incredibly user-friendly for the client and easy for them to manage without assistance or oversight from ICAAL.

With the site now live, MasterCraft’s dedicated SEO team at ICAAL have begun populating it with even more optimised and location targeted copy. This will allow the site to accrue real estate on key search engines over the next six, 12 and 18 months, as well as the years to come.

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Key Features

Bespoke WordPress CMS

Unique ‘Boat Stock’ functionality

Gorgeous, high resolution MasterCraft imagery

Responsive to mobile & tablet devices

Innovative Chat Bot tool

Stunning, high resolution supplier imagery

Fully optimised, on-brand copy-written content

Calls to action for lead generation

Compatible with embedded Boat Designer

Integrated Instagram widget

Talk to ICAAL Today

Whatever your vision for your new website, ICAAL can make it a reality. Speak to our digital marketing experts today to specify your project.

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