Complete Brand Refresh & New Website

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Future proof your business with branding services from ICAAL.

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The Brief

Prima Building Solutions, known then as Aquapark Developments, approached ICAAL eager for a head to toe brand refresh. The company had used the same logo since their inception in 1999 and felt their company name didn’t accurately reflect the services they provided.

As a leading construction company helping to bring the innovative Emmedue system to British soil, the client needed a branding package that instilled confidence and reflected their status as a modern and innovative business. As industry experts and creative digital marketing specialists, ICAAL were the ones who could bring this all to life.

The Concept

The project began with a collaborative effort between the client and ICAAL’s talented Graphic Design team. Combining their knowledge of the business with our creative ingenuity, Prima Building Solutions was born.

As part of the project, we produced a stunning, contemporary logo supported by brand guidelines for font, colours and application. This allows the new Prima brand to be accurately implemented across both digital and physical marketing collateral, as well as signage and branded clothing.

Once the branding package was complete, ICAAL’s talented Development team designed a stylish new website to incorporate the new logos and colours. The site was also fully optimised and responsive, making it the perfect platform for their now ongoing SEO campaign.

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Key Features

Sleek integration of new logo

New brand appropriate colour scheme

High resolution, responsive imagery

Optimised copy-written content

Client approved, mobile friendly design

Calls to action for lead generation

Easy to navigate on all devices

Bespoke survey booking form for lead generation

Dedicated case study section housing latest projects

Talk to ICAAL Today

Rebrand your business for the digital age with ICAAL today. Talk to us about our branding, logo design and website development services today.

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