Re-Brand & Ecommerce Website Design

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Sculpting a Narrative & Creating a Unique Visual Brand Solution

Rumburra approached ICAAL to develop the company’s rebrand which included the design and build of an entirely new ecommerce website.

The challenge was to connect the product and brand image, establishing a story behind the brand.  The client wanted a story that would increase the overall profile of the brand, making it instantly recognisable and engaging.

The story didn’t have to be based on fact – most good stories aren’t.

Instead, a fictional tale was spun to drive intrigue and engagement amongst today’s marketing savvy consumer.


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Key Features

   Beautiful, mobile responsive design

   Conversion Optimised

   Easy Navigation

   Simple Payment Process

   High Resolution Imagery

Custom CMS

We created a custom WordPress theme with a built-in CMS. The CMS built into Rumburra’s website allows anyone to add and edit content in a user-friendly drag and drop manner, meaning content creation can be achieved much faster.

Social Media Management

ICAAL were also commissioned to create a social media presence for the new brand. To improve their online presence, we created a unique and consistent brand voice to help differentiate them from other products on the market.

Content was then planned and scheduled for maximum effect, with each channel being kept up to date and consistent with the brands latest news and updates.








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