Select Products are a leading double glazing company based in Leeds, who specialise in the supply and installation of uPVC windows, doors and conservatories in the retail sector.
Select Products already had a website before engaging with ICAAL. The site was ranking well (Ecoprice) but wasn’t getting the enquiries they needed.
As a result, we integrated our industry leading double glazing quoting engine and carried out SEO, targeting specific locations and key words with high traffic volume. Within a short time, the website started producing more enquiries and the Select Products business started to grow with momentum.
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Justin, Select Products Managing Director said:
We also designed and developed a new website for Select Products (Double Glazing Leeds), with another quoting engine integrated providing visiting customers tailored double glazing prices as well as giving Select Products a unique value proposition: “Open and Honest Double Glazing Prices.”
We also developed a new logo to enhance their existing brand, whilst giving a distinctive and more commercial feel that would appeal to both trade and retail customers.
At ICAAL we not only build and develop beautiful looking websites, we also provide unique content. Our in house team of copywriters and SEO specialists work to a bespoke specification aimed at optimising your website in the search engine results for key search terms in target market geo-specific locations.
For Select Products, we did exactly this and since the initial launch, the website has been extremely well received, ranking on page 1 of Google in the local search results for a variety of top-ranking terms.
For instance, “Double Glazing Leeds” is now number 1 in Google’s organic search results for the key term “double glazing Leeds” as well as “double glazing” when searching in Leeds. As a result, we have built even more websites for the company including:
As you can see from the links above, each of these websites have been specifically designed and optimised to target traffic in geo-specific locations for niche products with the very best margins. This is resulting in better quality enquiries, increased profits and a greater return on investment.