ICAAL were commissioned by Sternfenster to devise an innovative and fully integrated digital marketing strategy for each sector throughout the supply chain.
The project involved the design and build of a brand new responsive website supported by our expert SEO services, the creation of a new and exciting Installer Network as well as the delivery of an engaging marketing campaign.
The intuitively designed site, strategically features detailed sections on Sternfenster’s full product range, incorporating USP’s and CTA’s designed to engage online visitors in order to make the kind of enquiries that lead to sales.
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Retail & trade sub sections
Geo location functionality
High resolution imagery
Detailed Technical product information
A Message from Sternfenster
Mike Parczuk, Sternfenster's Managing Director Said:
"I wanted to test their prescribed digital marketing strategy on my own company before offering it to my customers. I must say it’s one of the best marketing decisions I have ever made. We are very proud to announce the launch of the brand new Sternfenster website which showcases our full product range and is jam-packed with marketing materials including our latest videos, brochures, technical spec, images and much more."
Retail & Trade Subsections
The website targets both homeowners and trade customers, with two different sub-sections built to accommodate both audiences.
A ‘Homeowner’ and ‘Trade’ button allows the user to easily switch between sites, with the content, images and calls to action changing accordingly.
We also developed the Sternfenster Installer Network comprising of dedicated installer sub-sites with our superb lead generation quoting system for uPVC and aluminium products.
The website incorporates the latest geo-location functionality, allowing homeowners to quickly find their nearest Sternfenster Approved Installer at the touch of a button. A landing page directs them to either create an instant online price, get directions or contact the installer directly.
On top of this, ICAAL created an extensive online media suite for Sternfenster’s trade customers to login and gain access to an extensive range of digital content such as: branding files, brochures, images and technical documents.
A beautifully designed ‘YouTube’ styled video library showcases Sternfenster’s wide range of products.
A custom built CMS and enquiry management system completes a truly bespoke website which has been expertly designed from the ground up, for easy editing and scalability.
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