ICAAL were thrilled to hear that Advance Joinery were eager to commission their services. For their sector, Advance are leading the way, with very few timber joiners able to stand toe to toe with their services. As a result, it comes as no surprise that Advance Joinery complete installations right across the country, fitting some of the finest timber home improvements you’ll see.
However, their old website didn’t offer a good enough reflection of their high-end business. Advance Joinery weren’t able to show off the high definition images of their stunning home improvements, and the site was harder to navigate for homeowners and commercial builders alike. With this, ICAAL were the natural selection for a new website that resolves these issues.
Advance Joinery got in contact with ICAAL thanks to the latter’s work with fabricators Emplas. ICAAL have recently completed a large project for them, including a bespoke new website and the construction of an online approved installer network. One of the benefits of these networks is the option of a build of a stunning new website that includes several of Emplas’ unique assets.
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Unique Two-Site ‘Split’ System Under One Domain
Easy to Navigate for Users
Sleek Design Using Brand Colours
Optimised Content for Search Engine Performance
On-Page CTA’s to Encourage Conversion
Embedded Emplas Assets
As part of this project, ICAAL were commissioned to design and build a stunning new site for Advance Joinery. It was unique in that it would actually act as a hub for both the timber joinery service and for Advance’s sister company. With this, homeowners and commercial businesses can look at both Advance Joinery and Advance Window Solutions’ products easily and in one place.
ICAAL were also able to use several of the assets designed for Emplas on their site as well. This includes the modern, interactive product CGIs. Customers can use these to get a better insight into the uPVC products they are having fitted. They can also customise their desired home improvements with a decorative glazing style and a coloured topcoat, right on the webpage.
By commissioning ICAAL for their website, Advance Joinery also received a range of unique assets they wouldn’t receive elsewhere. Every product brochure is converted to PDF and made downloadable for homeowners. Those choosing uPVC and aluminium products from Advance Window Solutions can price them up for free using ICAAL’s innovative online quoting engine.
What’s more, ICAAL take responsibility for the copywriting side of things with website projects. The skilled content team produces engaging, technically accurate copy that is designed to perform well on Google. Each page is also complemented by eye-catching CTA’s that are designed to encourage conversions and push sales, ultimately leading to more business for the client.